Guest & Strategy is born from passion…

Coming from a background in tourism and the hotel industry, Jerome Forget, son of a the owner of a guesthouse operating since 2002, also holds an MBA in Hospitality Management (IMHI) from internationally renowned ESSEC Business School.

Guest & Strategy in observation…

In recent years, the market for holiday properties has metamorphosed. The profiles of the operators and their motives have entirely evolved. We have been witnesses to a qualitative renovation of the type’s tourist accommodations ranging from cottages to guesthouses; whom have step by step gained in professionalism. In today’s market, the launch of a B&B is truly the opening of a small business. The project leader must therefore cope with multiple problems that can be associated to the territory, renovations, or even administrative all the while keeping a strategic thought process for their project. Faced with these new challenges, few providers are adapted to answer to these demands for advice and accompaniment to start and develop their business successfully on the market.

Guest & Strategy as a goal…

For us the objective is simply; to accompany the project managers of luxury guesthouses and gites of charm whom wish to launch their project on the market the strongest chances of success as a result of an efficient strategic program which has proved itself over again since 2010. This global methodology is ideally composed of a feasibility study, a workshop and marketing accompaniment with the creation of your logo, support papers, internet website linked with a workshop on SEO and online distribution. Our team is composed of the top specialized partners in legal, fiscal and marketing sectors, all familiar with the boutique hotel, guesthouse industry…

Presentation of our Team & Partners

Workshop Instructors & Consultants

Jerome Forget – founder, consultant and guest relation

After having founded Guest & Strategy our of passion for tourism and an entrepreneurial spirit, I wish to exploit the potential residing in alternative, authentic and independent tourism by representing guesthouses and gites in France.

  • Diplômes : MBA in Hospitality Management (Master 2 Bac +5), ESSEC Business School.
  • Compétences : Market and economic feasibility studies, consulting in hotel strategies, for guesthouses (marketing, communication, distributing, sales…) consultant on different concepts related to hotels and Bed & Breakfasts, specializing in e-Tourism and revenue management.
  • Hobbies : Classical music and challenges in sports.

Laura Peeters – Consultant and Marketing studies manager

Daughter of a guesthouse owner, I want to share my knowledges with owners who want to professionalize and develop their activity.

  • Diplômes : Second year of a master’s degree in hospitality and tourism management, IAE of La Rochelle
  • Compétences : Market and economic feasibility studies, consulting in sales and marketing strategies for guesthouses, consultant on different concepts related to Bed and Breakfasts, specializing in e-Tourism.
  • Hobbies : Music, interior decoration and cuisine

Artistic & Creative Management for Website and Photography

Fabien Herledan – independent artistic director

Being artistic director, I have a strong passion for design and Web technologies, I consistently look to put in place an efficient & modern visual communication for guesthouses an independent hotels.

  • Certifications : Professional designation in computer graphics in multimedia.
  • Competences : Website creation, brochures, flyers, business cards, Search Engine Optimization.
  • Hobbies : New technologies, pop culture, and discovering new horizons.

Andy Proust – independent graphic and web designer

I design and create visual identities along different platforms of media communication, as well as the internet site interfaces and integrations with the aim of making them functional.

  • Certifications : Professional designation in computer graphics multimedia.
  • Competences : Graphics and layout(business cards, brochures, etc.). Web design, website integration (XHTML, HTML5, CSS3, CMS). Specialized in Adobe suite.
  • Hobbies : Sports, computers and illustrations.

Jean-Michel Caillaud – photographer

Approved by Google in the Google Business View, project virtual tours, I am also specialized in taking pictures for guesthouses, hotels, architecture and culinary.

  • Certifications : Professional qualifications in journalism and photography.
  • Competences : Making virtual tours of all types, taken from architectural views, corporate reports and text and pictures for guesthouses and hotels.
  • Hobbies : Outdoor mountain sports and new technologies.

Yoan Chevojon – photographer

I make photographs for hotels and guesthouses. These pictures are usually intended to illustrate or aide in the construction of websites.

  • Certifications : Self-educated.
  • Competences : Digital photography and film for interior and exterior shots of the day and night. Computer retouching. Video production.
  • Hobbies : Music fanatic, mountain hiking, watching storms roll by, fixed gear bikes.