Institutions and brands

The tourism institutions play an increasingly important role in the process of professionalization and development of B&B’s and guesthouses. The proposed annual workshops for the actors in tourist accommodation are increasing. They represent an opportunity to improve market knowledge, to learn about innovations and improve their skills on the subject.

Whether your goal is to develop these hosting activities in your territory or put them more in value, our agency has the solution for you.

Guest & Strategy proposes to accompany you in your development projects and professionalization of your territorial providers. In particular, we developed several trainings which meet the current challenges of supplementary accommodation and its evolution (customer loyalty, e-tourism, market and sales strategies, diversification and the theme of the operation), we also work in the thematic tourism meetings or during sensitization days to sensitize owners and project managers to the problems inherent to their operations.

  • Training plans:
    e-marketing strategy, distribution policy, diversification and asset valuation, etc.
  • Thematic meetings:
    theoretical and practical workshops on the themes inherent in tourist accommodations of small capacity
  • Awareness day/interventions:
    presentation of the current fleet of guesthouses, defining key success factors, etc.
  • Development consulting:
    recommendation of local tourism policy in a logic of enhancement of tourist accommodation, attractiveness and economic development for the territory.

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