Market Study for eventual high-end Guesthouse in Paris

Conducting a detailed market research to guide best the project leader in localization and positioning of its future product.

After taking up studies in cultural & tourism communication in CELSA 2013, I had the desire to create a guesthouse in Paris.

But I knew nothing about starting a business or market research. Strumming on the internet, I found agencies accompanying project managers but only that of Guest & Strategy caught my attention due to the professional quality of its website and the solid training of the entire team, specifically Jerome Forget, the director.

So I got in touch by sending a message to the agency in January 2015. I was very surprised by the reactivity of Jerome whom got back to me very quickly by a clear, sympathetic and comprehensive email.

I offered him to come by and have a coffee and our beautiful collaboration started because I felt reassured by his competencies, his knowledge of the tourism industry and alertness throughout.

Guest & Strategy delivered to me a market research in PowerPoint format that was particularly precise and comprehensive on tourism in the Ile-de-France region and notably Paris, including text, visuals, photos and statistics. I am delighted of this comparative study which allowed me to refine my positioning and to choose my future geographic location thanks to the mapping and competitive study completed.

In all confidence, I decide to follow my project with Guest & Strategy which accompanies me today in marketing and website & logo creation.

The assets of Guest & Strategy: a very reactive, professional and friendly team led by a passionate conductor, hyperactive and always attentive to our questions.

A big thank you to all your team!


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